By integrating Pearl Diver with Active Campaign, businesses can leverage Pearl Diver leads to target high-value prospects. This enables you to run highly personalized email marketing campaigns and retarget visitors based on behavior and intent data collected on their website.
✅Prerequisites
Before you start configuring, make sure you have the following:
- An Active Campaign Account and valid login credentials
- Ensure you have connected an audience for the data you would like to send through the Active Campaign integration, and this audience has the 'Active Campaign' action selected
- Log in to your Active Campaign account
- Go to the Settings section
- Click on the Developer tab
- Copy your API URL and Key:
Step 2: Authorize Active Campaign Integration
-
Log in to your Pearl Diver dashboard
- Click the + icon next to Actions on the right hand side of the dashboard home page
- Click on Active Campaign in the left hand panel
Step 3. Fill the details in the pop up
- Paste your API URL and Key and click Authorize:
❓What Data Fields from Pearl Diver are default mapped to Active Campaign
❓How the Pearl Diver data will be displayed in Active Campaign’s interface?
1. Login to your Active Campaign account and click Contacts
2. Click on Tags
- The contacts from Pearl Diver will be tagged ‘From Pearl Diver’ and can be used for further filtering while creating a segment/campaign in Active Campaign
