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How to Integrate MailChimp with Pearl Diver

Authorizing MailChimp via Pearl Diver dashboard and accessing Pearl Diver contacts in MailChimp

By integrating Pearl Diver with MailChimp, businesses can leverage Pearl Diver leads to target high-value prospects. This enables you to run highly personalized email marketing campaigns and retarget visitors based on behavior and intent data collected on their website.
 
✅Prerequisites
Before configuring the MailChimp integration, ensure the following are in place:
  • An active MailChimp account set up and valid login credentials
  • Ensure you have connected an audience for the data you would like to send through the MailChimp integration, and this audience has the 'MailChimp' action selected
Step 1: Authorize MailChimp Integration
  • Log in to your Pearl Diver dashboard
  • Click the + icon next to Actions on the right hand side of the dashboard home page
  • Click on MailChimp in the left hand panel
  • Click Authorize - this will prompt you to log in to your MailChimp account
Step 2. Log in to MailChimp Integration
  • A new window will open to authorize your MailChimp account
Screenshot 2025-07-02 at 5.00.40 PM 
🔓The Pearl Diver integration asks permission to access MailChimp data to allow Pearl Diver to create the fields detailed below. The integration will never delete contacts.
 
 
❓What Data Fields from Pearl Diver are default mapped with MailChimp

Default fields will be automatically mapped in MailChimp. Please note, it is possible to create your own integration and create custom mapping via our Zapier Integration or REST API.
 Screenshot 2025-07-02 at 5.06.26 PM
*first non-empty of company, personal, mobile, direct phone numbers respectively 
**first non-empty of personal, company, professional addresses respectively
 
❓Where to find Pearl Diver contacts in your MailChimp account 
 

*For MailChimp accounts that allow audience creation:

  1. Sign in to your MailChimp account and click Audience and then Audience Dashboard

  2. Select the audience PearlDiver


  3. View all contacts synced from the Pearl Diver application

*For MailChimp accounts on the Free plan:

  1. Click the 1 audience available and filter contacts from ‘PearlDiver' using tags. Contacts from ‘PearlDiver' has 'Lead from Pearl Diver' tag. Click 'View’ to see the contacts.
  2. Alternatively, select 'Segments' and click on 'Create segment'
  3. Select 'Tags' to filter contacts into segment using tags.
  4. Select ‘Lead from Pearl Diver' from the dropdown. Click 'Use segment'.
  5. Name the segment and click 'Save & exit'.
  6. View your segment by clicking on it.