How to Get Started with Pearl Diver

🔹 What is Pearl Diver?

Pearl Diver helps your Sales and Marketing team uncover real lead opportunities at exactly the right time. Think of it as turning anonymous web visits into actual, actionable leads. It’s all about helping you drive more deals with less guesswork.

🚀 Step 1: Set It Up

Install your tracking pixel
- You’ll get a unique script from the Pearl Diver team.
- Place it in your website’s header or add it via Google Tag Manager.
Add a consent string
- For compliance, you will need consent from visitors before tracking.
- Make sure your website includes a clear, opt-in consent message, for example:
  “This website uses cookies to improve your experience. By continuing, you agree to our Privacy Policy.”

Once installed and consent is in place, Pearl Diver starts collecting visitor data automatically.

💡 Tip: If you’re not sure how to install the pixel, read our installation guide here.

💡 Tip: For more information on consent strings and example wording, click here.

📊 Step 2: Explore Your Data

Once the pixel is live, head to your Pearl Diver dashboard:

Web Visitors – See who’s visiting, what they’re viewing, and how often they come back.
Audience Filters – Segment your visitors into useful groups.

🎥 Want a visual walkthrough? Take a virtual tour of the Pearl Diver dashboard.

🎯 Step 3: Take Action

Integrate your leads with your CRM, ad platforms or email marketing tools.
Retarget them via email and/or ads at the right time.
Refine your targeting using insights like company size, industry, and visit frequency.

✅ Your Quick Start Checklist

Script installed on your site
Dashboard explored
First audience segment created
Audience(s) integrated with CRM, ad platforms or email marketing tools
Outreach plan in motion