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How to Integrate TikTok Ad Account With Pearl Diver

Authorizing TikTok via Pearl Diver Dashboard and accessing Pearl Diver audience in your TikTok ad account

By integrating Pearl Diver with TikTok, businesses can leverage Pearl Diver leads to target high-value prospects. This enables you to run highly effective ad campaigns and retarget visitors based on behaviour and intent data collected.
 
✅ Prerequisites
Before you start configuring, make sure you have the following:
  1. A TikTok ad account with "Account Operator" or "Account Admin" access and valid login credentials

    • If you are managing multiple TikTok ad accounts in Business Centre, make sure you have the right permissions for each ad account you want to sync audiences to.

  2. At Least One Pearl Diver Audience Created

    • Create an audience in Pearl Diver for the data you wish to send through the TikTok Ads integration.

  3. Minimum Audience Size Requirement

    • TikTok requires at least 1,000 matched users in a Custom Audience for it to be usable in ad targeting.

Step 1: Authorize TikTok Integration
  • Log in to your Pearl Diver dashboard
  • Click the + icon next to Actions on the right hand side of the dashboard home page
  • Click on TikTok in the left hand panel
  • Click Authorize - this will prompt you to log in to your TikTok account
Step 2: Login to TikTok  Integration
  • A new window will open to authorize the TikTok integration
    image-20250630-212602

Grant Permissions - TikTok will ask for your consent to allow Pearl Diver to:

  • Access your ad account(s)

  • Manage custom audiences on your behalf

  • Click “Authorize” to proceed.


You will see a Pearl Diver confirmation page. Close this window to continue with the integration. 
Screenshot 2025-07-07 at 4.11.57 PM
  • Once you have closed the Authorization Successful window, the dashboard page will retrieve a list of the ad accounts your chosen TikTok account has access to.
  • In the Ad Account drop down below the Authorized as section, select the TikTok ad account you would like to send the audience data to. Once selected, click Update.
    Screenshot 2025-07-07 at 2.03.30 PM

If a green check appears in the bottom right hand corner of your dashboard, you have successfully integrated your TikTok ad account with Pearl Diver!

Step 3: Connect intent audience(s) to send audience data to TikTok for ad campaigns
  • In the Audience Configuration section (right below the Action Configuration) select the drop down menu to Add New Audience and select the intent audience(s) you would like to send to TikTok 
  • If you plan includes a Pearl Diver tracking pixel, you can also select the All Leads list to send your identified website visitors to TikTok for retargeting campaigns
  • When all audiences are selected, click Update
    Screenshot 2025-07-07 at 2.35.34 PM

❓ How will Pearl Diver audiences be displayed in my TikTok ad account?

In TikTok Ads Manager account, audiences can be found under Tools → Audience → Audience Manager:

image-20251028-131608