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Linking DV360 to Google Ads

This guide walks you through how to connect your Google Ads account to DV360 so you can share audience lists between platforms.

✅ Prerequisites

Make sure:

  • You have access to both the DV360 advertiser and the Google Ads account
  • Both accounts are managed by the same company (required for first-party audience sharing)
  • You have admin permissions on at least one of the accounts

Step 1: Open Your Advertiser Settings in DV360

In Display & Video 360:

  1. Navigate to your Advertiser
  2. Go to Advertiser Settings
  3. Select Basic Details
  4. Scroll to Linked Google Ads Accounts

Step 2: Link Your Google Ads Account

  1. Click Link Google Ads Account
  2. Enter your Google Ads customer ID
  3. Confirm the account details are correct

Step 3: Confirm Account Ownership

To enable audience sharing:

  • Both accounts must belong to the same company
  • Select “I own the Google Ads account” if you have admin access to both platforms

If you do not have admin access, an approval email will automatically be sent to the Google Ads account administrator.

Step 4: Approve the Connection

Once the request is approved:

  • The accounts will become linked
  • Eligible audience lists from Google Ads will automatically sync into DV360

No additional setup is required.