Guide to Utilizing and Increasing your Pearl Diver results.
There are a couple of common factors which can reduce this percentage listed below.
We typically are able to identify 20%-40% of your websites unique USA based visitors.
Consent String set to opt in.
As a consent string allows the visitor to opt out, this can reduce the amount of visitors being passed through for identification. You can try to instead run a more banner styled consent string with something like, "This website uses cookies, by continuing to browse this website you agree to our Privacy Policy"
A heavy bot presence
Most websites on average see ~25% of their overall traffic being bots. Our algorithm disqualifies bot visitors so we do not count them in our identified visitor returns.
If you feel that considering the above your results are lower than expected and would like us to investigate this further, please include a weekly report of your website traffic's unique visitors and email us at support@pearldiver.io and we would be happy to review this with you.
Optimizing how you use the data
We have prepared 3 different playbooks full of advice on how to best utilize and increase the results you get by using Pearl Diver.
Please see the 3 Playbooks attached