🌐 Website Traffic
Recent statistics reveal a stark reality: between 50-75% of site visits are bots. Consequently, the actual number of identified visitors amounts to only 20-25% of your Google Analytics report.
*Google Analytics filters known bots from the International Spiders and Bots List
Source: https://www.imperva.com/resources/reports/2023-Imperva-Bad-Bot-Report.pdf
💡 Pearl Diver Audiences
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All Leads
We've created a default audience for you called 'All Leads' -This is where you will find all website visitors. These are individuals the Pearl Diver pixel has picked up from your website. Pearl Diver automatically filters out bots and internal employees with a company email connected to your domain.
For more details on website visitor data, check out our in depth guide: 'How is Website Visitor Data Collected and is it Accurate?'
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Segment Your Website Visitors
In your Pearl Diver dashboard, you can filter your website visitors to create segmented audiences. Filtering by record type (B2C/B2B) or demographic data can help narrow in on your ideal potential customers and segment by individuals who meet your ICP.
For more details on creating website visitor audience segments, visit our help guide: 'How to Create an Audience and Use Filters in Pearl Diver'