🌐Website Traffic
Recent statistics reveal a stark reality: between 50-75% of site visits are bots. Consequently, the actual number of identified visitors amounts to only 20-25% of your Google Analytics report.
*Google Analytics filters known bots from the International Spiders and Bots List
Source: https://www.imperva.com/resources/reports/2023-Imperva-Bad-Bot-Report.pdf
💡Pearl Diver Visitors Audiences
- All Leads
This is where you will find all website visitors. These are individuals the Pearl Diver pixel has picked up on your website. Pearl Diver automatically filters out bots and internal employees with a company email connected to your domain. For more details on website visitor data, check out our in depth guide: 'How is Pearl Diver Website Visitor Data Collected and is it Accurate?'
- Pearls
Pearls represent individuals who have visited your website more than once. These contacts are considered warm leads since they are familiar with your business and have come back to your website. - Custom Website Visitor Audience Segments
In your Pearl Diver dashboard, you can create your own audience segments to filter website visitors. Filtering by record type (B2C/B2B) or demographic data can help narrow in on your ideal potential customers and segment by individuals who meet your ICP. For more details on creating website visitor audience segments, visit our help guide: How to Create a Website Visitor Audience Segment in Pearl Diver'.