Pearl Diver turns anonymous website traffic into named leads your sales and marketing teams can act on. This guide walks you through setup, from installing your tracking pixel to taking your first audience into outreach.
🚀 What Pearl Diver does
Pearl Diver matches anonymous website visits to real people and companies. Instead of guessing who to follow up with, your team gets a named, contactable lead.
Set up tracking
Two things need to be in place before Pearl Diver can start collecting data.
- Install your tracking pixel — Pearl Diver gives you a unique script. Place it in your website's header, or add it through Google Tag Manager.
- Add a consent string — You need visitor consent before tracking starts. Add a clear opt-in message to your site, for example: "This website uses cookies to improve your experience. By continuing, you agree to our Privacy Policy."
Once the pixel is installed and consent is in place, Pearl Diver starts collecting visitor data automatically.
Tip: Not sure how to install the pixel? See "How Do I Load the Pearl Diver Tracking Pixel on My Website?" in this Help Centre for host-by-host instructions.
Explore your dashboard
With the pixel live, open your Pearl Diver dashboard:
- Web Visitors — See who's visiting, what they're viewing, and how often they return.
- Audience Filters — Segment your visitors into useful groups.
Want a visual walkthrough? Take a video tour of the Pearl Diver dashboard.
⚡ Take action
- Integrate — Connect your leads to your CRM, ad platforms, or email marketing tools.
- Retarget — Reach them by email or ads at the right time.
- Refine — Sharpen your targeting using signals like company size, industry, and visit frequency.
✅ Quick-start checklist
- Script installed on your site
- Dashboard explored
- First audience segment created
- Audience integrated with your CRM, ad platforms, or email marketing tools
- Outreach plan in motion
Need Help?
Email us at [email protected] with your account details and a brief description of what you need help with, or book a support session directly with our team using the link below: