Pearl Diver turns anonymous website traffic into identified visitor records you can act on. These are the questions the support team hears most, grouped by topic so you can find the one you need.

🚀 Getting started

Is Pearl Diver a good fit for my business?

Pearl Diver is built for small-to-medium businesses selling into B2B or B2C markets with a customer base in the United States. Any one of these is a strong signal it will pay off for you:

• You've already invested in generating website traffic.
• Your site sees high volumes of traffic.
• You offer high-value products or services.
• You use email marketing to attract or nurture leads.
• You actively follow up with leads and deals.

What value does Pearl Diver provide for my business?

Pearl Diver identifies the people behind your website visits so you can act on them. It lets you:

• See who's visiting your site while keeping control of your first-party data.
• Spot your most engaged leads and customers.
• Enrich lead records for segmentation, upsells, and targeting.

First-party data comes straight from your audience's real interactions with your brand, so it stays more accurate and more relevant, and it's easier to keep compliant with regulations like GDPR and CCPA. Forms and demo requests alone typically identify 2–3% of visitors. Pearl Diver identifies around 20–25% of your real human visitors.

Pearl Diver enriches each identified visitor's profile based on whether they're B2B or B2C:

• B2B — job title, industry, company name, company revenue, employee count, business phone, business address.
• B2C — full name, phone number, home address (city/state/ZIP), age, gender, estimated household income, marital status, presence of children, homeownership status.

Note: Pearl Diver uses only ethically sourced, permissible-use data, held to strict privacy and compliance standards.

Who is Blackpearl Group?

Blackpearl Group builds, acquires, and markets data-driven cloud services for small and medium businesses, focused on productivity and demand generation. Its companies share one core platform, the Pearl Engine, which lets each product reach new markets faster and at lower cost. Blackpearl Group currently powers Pearl Diver, Black Pearl Mail, Bebop, B2BRocket, and NewOldStamp.

Data and identification

Where does the data come from?

Pearl Diver matches your website visitor data against an identity graph built from one of the largest data co-operatives in the United States. From that match, it surfaces demographic and firmographic details such as job titles, company information, and location.

What is an identity graph?

An identity graph is a connected database that links different identifiers, an email address, a mobile number, a cookie ID, browsing activity, to one real person. Pearl Diver uses that combined profile to recognize the same person across devices and sessions, then matches them to enriched data like company, role, and demographics.

What is the Data Co-Operative?

Members contribute billions of signals to the co-operative every day, which builds a richer pool of data than any single member could capture alone, at a fixed price and without dependence on traditional third-party suppliers. Individual members stay unnamed for privacy, but their categories include email service providers, account-based marketing, demand-side and supply-side ad platforms, sales lead accelerators, and marketing automation.

Important: Visitor data collected through Pearl Diver stays inside Pearl Diver. It's never shared back with the data co-operative.

How is Pearl Diver's data different from other sources?

Most analytics tools, Google Analytics included, give you aggregate numbers: page views, bounce rates, new versus returning visitors. None of that tells you who those visitors are. Pearl Diver provides identity-level data instead, so you see the real people behind the traffic:

• Names and email addresses.
• Job titles, departments, and seniority.
• Company information and industry.
• Demographics like age, gender, income range, and location.
• How often they return to your site.

The co-operative updates daily with corrections rather than sitting still, and it keeps growing as new sources and data points join.

How does Pearl Diver identify who visits my website?

Identification happens in two steps:

1. Collect visit attributes — Each visit captures attributes such as IP address, hashed email, device IDs, and cookies.
2. Match attributes to people — Pearl Diver's identity graph matches those attributes to a real individual, then attaches firmographic (company, role, industry) and demographic (age, gender, location) details.

A visitor gets identified only when all three of these hold:

• They're on a device or browser tied to a specific person, not a shared or anonymous one.
• Their information already exists in Pearl Diver's identity graph, which is large but doesn't cover every U.S. individual.
• They haven't been suppressed, which happens when someone opts out of tracking or hides their data with a tool like a VPN.

Miss any one of those and the visitor stays anonymous in your dashboard.

How many website visitors will Pearl Diver be able to identify?

Pearl Diver identifies about 20–25% of your real human visitors on average, against the 2–3% forms or demo requests typically catch, roughly 5–10 times the visibility. Those figures cover human visitors only: Pearl Diver filters out the 50–75% of raw traffic that's usually bots before it counts anything.

How accurate is the data?

People change jobs, move, and switch email addresses, so a record that's accurate today can be stale next quarter. Pearl Diver keeps each field current by continuously refreshing it from one of the largest U.S. data co-operatives.

Are the visitor records unique?

Yes. Pearl Diver treats each visitor as a unique record and updates the existing one when that person returns. What looks like a duplicate is usually the same person appearing under a changed identifying detail, like a new email or phone number.

Can I view which specific pages each visitor accessed?

Yes. Open a visitor's profile and check Sessions to see which pages they viewed, how long they stayed, their referral URL, and which campaign or ad brought them in through UTM tags. Together those signals show how much intent a visitor is carrying.

What are "sessions" in Pearl Diver?

A session is a continuous record of what a visitor does on your site, capped at 30 minutes of activity. Pearl Diver starts a new session if the same visitor comes back after 31 minutes, so activity groups into logical visits instead of scattered clicks.

What is a referral URL and why does it matter?

A referral URL shows where a visitor came from before landing on your site, a search engine, a social platform, or another website. It tells you which sources send your most valuable visitors.

What is UTM tracking and how is it used?

A UTM code is text appended to a URL to track a specific marketing campaign. Pearl Diver captures those details whenever someone clicks the link, so you can trace which campaign, source, and medium sent a visitor and which of those convert into leads.

🔐 Privacy, consent, and compliance

What compliance measures and security protocols does Pearl Diver follow?

• CCPA compliance — Meets the California Consumer Privacy Act's requirements for California residents' personal information.
• GDPR aligned — Processes align with the EU's General Data Protection Regulation.
• NIST 800 standards — Follows the NIST Cybersecurity Framework to manage and reduce cybersecurity risk.
• HIPAA — Pearl Diver doesn't store medical data, so HIPAA compliance doesn't apply to it directly. If you work in healthcare and enrich your own database with Pearl Diver data, HIPAA compliance for that use is on you.

How do visitors give consent to data tracking on my site?

Visitors consent through a banner or pop-up on your site that states clearly that cookies and tracking are in use, with a real choice to accept or decline.

Tip: See the Pearl Diver consent strings article in this Help Centre for the details on how consent gets captured.

What is a consent string and why is it important?

A consent string is a short code recording whether a visitor gave permission for their personal data to be collected and used for advertising or lead generation. It's what keeps you aligned with laws like GDPR and CCPA. Whether you need one legally depends on where you operate, but if you handle visitors from the EU or California, you'll generally need to capture their consent and store it in a consent string.

Important: Pearl Diver requires a consent string on every account as a precaution, even where local law doesn't strictly demand one.

What information needs to be included in my privacy policy?

Your privacy policy should explain what data you collect, how you use it, and who you share it with. Cover at least:

• Types of personal data collected — name, address, email, phone.
• Purpose of collection — account setup, providing services, or marketing.
• Data storage and retention — where the data lives and how long you keep it.
• Data sharing — who else gets it, such as service providers or third-party advertisers.
• User rights — the right to access, correct, delete, or restrict processing.
• Data security — how you protect data from unauthorized access.
• Changes to the policy — how you make updates and tell users about them.

Note: Privacy laws vary by region, so review and update your policy on a schedule rather than treating it as a one-time task.

Why do I need a consent string if I already follow CCPA guidelines?

CCPA gives California residents the right to opt out of the sale of personal data, but it doesn't generate the real-time consent signal Pearl Diver needs to process visitor data. A CCPA-compliant privacy policy on its own isn't that signal, so without a consent string, Pearl Diver still can't identify your visitors.

How do I handle data requests from customers, such as deletions or access?

Point the customer to the privacy opt-out form, or fill it out on their behalf, at blackpearl.com/privacy-opt-out. It covers requesting their information, deleting it, opting out or unsubscribing, and Do Not Sell requests.

Contacting website visitors

Am I allowed to call the identified contacts?

Pearl Diver supplies phone numbers where it can, but it doesn't filter them against the National Do Not Call Registry, so TCPA compliance is on you before you dial. Key rules:

• Don't call anyone on the National Do Not Call Registry.
• Don't call before 8 a.m. or after 9 p.m. in the recipient's time zone.
• Don't deliver artificial or prerecorded voice calls without prior written consent.
• Don't use autodialers or recorded messages on mobile lines, or any line where the receiver pays for the call.
• Don't call emergency numbers, hospital patient rooms, or other restricted lines.

Warning: Pearl Diver data is for lead generation, not telemarketing out of the box. Using it for phone outreach means subscribing to the DNC Registry yourself, scrubbing your call lists at least every 31 days, and paying any required fees. The FTC treats each non-compliant call as a potential violation, so check with a legal or compliance expert before you dial.

Can I email identified contacts or add them to my marketing campaigns?

Yes. You can capture visitor emails and run your own campaigns instead of relying only on anonymous ad platforms, build audiences from firmographic and demographic data, send drip or nurture sequences, and use the addresses for remarketing. CAN-SPAM applies:

• Unsubscribe compliance — a working unsubscribe link in every email, opt-outs honored within 10 business days, suppression lists used only for compliance.
• Content compliance — accurate "From" lines, subject lines that match the content, a valid physical mailing address (a PO box works), and clear labeling of adult content.
• Sending compliance — no email without an unsubscribe option, no false headers, no blank emails.

Installation and access

Where should I install the tracking pixel on my website?

Install it somewhere global so it runs on every page, inside your site's <head> or <body> tag, or deployed through Google Tag Manager. To confirm it's live, inspect the page source in your browser and check the snippet is present.

Can I install the tracking pixel on a single or specific web page?

Yes. Install it on just that page instead of in a global header, and Pearl Diver only tracks data for that page, handy for testing or for insight into a single landing page.

How do I access my Pearl Diver data?

Give the Pearl Diver team the email addresses you want authorized as admins. They'll send direct invite links so those admins can log in at pearldiver.blackpearl.com/login. From there, add more users yourself.

Note: Pearl Diver supports Microsoft and Google-hosted email, including @hotmail.com and @gmail.com addresses.

Can Pearl Diver track multiple websites or domains under one account?

Yes. Support generates a unique tracking pixel per website or domain, and you install the matching pixel on each site. Talk to the sales team about pricing for multi-domain tracking.

Audience segmentation

What are Audiences in Pearl Diver, and how do I use filters?

An audience is a segment of your Pearl Diver data built from filters, so you can focus on the contacts who matter most. A real estate company focused on Arizona, for example, might see visitors from across the U.S. and use filters to build an audience of only people located in Arizona and nearby states who've visited more than once and have a mobile number on file, then export that subset or sync it to their CRM or marketing platform.

What makes up the "Pearls" audience?

The Pearls audience is your repeat visitors, people who've been to your site more than once in the last 90 days. They're warm leads worth retargeting through email or Meta/Google ads.

Data access and exports

What data do I get access to?

Pearl Diver provides B2B and B2C visitor records, plus plain-text email records:

• B2B records — company name, domain, phone number, industry, size, revenue, business emails, job titles, seniority, LinkedIn profile links, and professional addresses.
• B2C records — name, email, phone, city/state/ZIP, demographics (age, gender, income), and personal addresses.
• Plain-text emails — lighter records containing only an email address.

Attributes Pearl Diver can capture include:

• First and last name.
• Personal and business emails.
• Phone numbers (mobile, personal, direct).
• Addresses (personal and professional).
• Company and industry details.
• Job title, department, seniority.
• LinkedIn profiles.
• Age, gender, income range.

How frequently is the data refreshed in the dashboard?

Your dashboard updates every 30 minutes between 6 a.m. and 11 p.m. NZT on weekdays, and once daily on weekends.

How can I integrate Pearl Diver data with my CRM or marketing tools?

Three routes move Pearl Diver data into other systems:

1. Direct export — Download your identified visitor data straight from the dashboard.
2. Direct integrations — Send data into supported tools with no extra steps.
3. Zapier — Connect through Zapier for platforms without a direct integration.

Pearl Diver's direct integrations.

Note: Zapier supports many platforms but not all. Check Zapier's app directory to confirm yours is covered.

🔧 Troubleshooting and edge cases

Why are there duplicate records in my Pearl Diver dashboard?

Pearl Diver de-duplicates records by email address and activity date. When someone uses multiple email addresses linked to the same cookie, you'll see what looks like a duplicate, but it's really several identifiers matched to one visitor profile.

Why did a Pearl Diver match show a family member instead of the actual visitor?

This happens in households where several people share one IP address. Pearl Diver reduces the risk with a layered approach: it matches on browser-specific metadata (cookies, user-agent data) first to identify individual devices, falls back to IP matching only second, and re-indexes its identity graph regularly with fresh data. Shared devices or networks can still cause an occasional mismatch, but that layering keeps them rare.

Why didn't Pearl Diver capture a visitor who completed a purchase?

Pearl Diver only records resolved visitors, the ones it can identify and verify. A purchase can go uncaptured if the visitor's data couldn't be verified against at least three sources, their email couldn't be captured, or they weren't yet in the identity graph (U.S. coverage isn't 100%). Their session won't appear in your dashboard even though the purchase happened.