When someone visits your site, Pearl Diver's tracking pixel identifies who they are, filters out the noise, and adds them to your dashboard as a usable lead. This article covers how your traffic breaks down and how those visitors get organized.
How your website traffic breaks down
Between 50% and 75% of site visits come from bots, so only a fraction of your raw traffic is real people. Of those genuine visitors, Pearl Diver identifies around 20-25%, well above the 2-3% you'd typically capture through forms alone.
Google Analytics filters known bots using the International Spiders and Bots List. Source: Imperva, 2023 Bad Bot Report.
💡 Your default audience: All Leads
Every account starts with a default audience called All Leads. This is where every identified website visitor lands, the people Pearl Diver's pixel picked up from your site. Pearl Diver automatically filters out bots and internal employees whose company email matches your domain, so All Leads stays focused on genuine outside visitors.
Note: For more on how this data is collected and kept accurate, see "How Is Website Visitor Data Collected, and Is It Accurate?" in this Help Centre.
Segment your website visitors
In your Pearl Diver dashboard, filter your website visitors into segmented audiences. Filtering by record type (B2C or B2B) or demographic data narrows in on the people who match your ideal customer profile.
Note: For the full walkthrough, see "How to Create a Web Visitor Audience in Pearl Diver" in this Help Centre.
Need Help?
Email us at [email protected] with your account details and a brief description of what you need help with, or book a support session directly with our team using the link below: