Connecting Pearl Diver to Microsoft Advertising (Bing Ads) lets you sync audience segments built in Pearl Diver directly into your Microsoft Ads account, so you can target high-intent audiences with relevant ads.

✅ Prerequisites

• An active Microsoft Ads account, with the authorizing user holding Super Admin or Admin access (preferred) or Ad Manager access.
• At least one audience created in Pearl Diver for the data you want to send through the integration.
• Microsoft's Customer Match Terms accepted in the Microsoft Advertising UI (one-time setup, covered below).

Note: A custom audience takes up to 24 hours to build in Microsoft Ads, and needs at least 300 matched users before targeting takes effect.

Accept the Customer Match Terms (one-time setup)

Microsoft requires you to accept its Customer Match Terms before it will sync any audience.

1. Go to the Microsoft Advertising UI.
2. Go to Tools → Shared Library → Audiences.
3. Click Create Audience List (it can be empty).
4. Accept the Customer Match Terms when prompted.

Warning: This step is mandatory. Until you accept the Customer Match Terms, the integration can't send audience data to Microsoft Ads.

Connect Microsoft Ads to Pearl Diver

1. Log in to Pearl Diver.
2. Go to Actions in the left-hand navigation.
3. Select the Microsoft Ads integration tile.
4. Click Authorize. This opens a window prompting you to sign in with your Microsoft Ads credentials.
5. Once signed in, grant Pearl Diver permission to access your ad account(s) and to create and manage audiences.
6. Click Authorize to finish. Pearl Diver shows a confirmation screen once the connection succeeds.
7. In the Action Configuration card, your signed-in email appears under Authorized as. Select the ad account from the Ad Account dropdown and click Update.

🔍 Where to find your audiences in Microsoft Ads

1. Log in to Microsoft Advertising with the account connected to your ad account.
2. Go to Tools → Audiences, under Advertising, targeting, and tracking.
3. Go to Custom Audiences and look for audience lists matching the names you created in PearlDiver.

Need help? Email us at [email protected]. Please include your account details and a brief description of your issue.