Connecting Pearl Diver to TikTok lets you target high-value prospects with your Pearl Diver leads, and retarget visitors based on the behavior and intent data Pearl Diver collects.

✅ Prerequisites

• A TikTok ad account with Account Operator or Account Admin access, and valid login credentials. If you manage multiple TikTok ad accounts in Business Centre, confirm you have the right permissions for each one you want to sync audiences to.
• At least one Pearl Diver audience created for the data you want to send through the TikTok integration.
• A minimum audience size: TikTok requires at least 1,000 matched users in a Custom Audience before it's usable in ad targeting.

Connect TikTok to Pearl Diver

1. Log in to Pearl Diver.
2. Click the + icon next to Actions, on the right side of the dashboard homepage.
3. Click TikTok in the left-hand navigation.
4. Click Authorize. This prompts you to log in to your TikTok account.
5. TikTok asks you to grant permission for Pearl Diver to access your ad account and manage custom audiences on your behalf. Click Authorize to proceed.
6. You'll see a Pearl Diver confirmation page. Close this window to continue.
7. Once closed, Pearl Diver retrieves the ad accounts your TikTok account has access to. In the Ad Account dropdown under Authorized As, select the account you want to send audience data to, then click Update.

A green check in the bottom right corner of your dashboard confirms the integration succeeded.

Send audiences to TikTok

1. In the Audience Configuration section, below Action Configuration, open the dropdown to Add New Audience and select the intent audience(s) you want to send to TikTok.
2. If your plan includes a Pearl Diver tracking pixel, you can also select the All Leads list to send your identified website visitors to TikTok for retargeting.
3. Click Update once your audiences are selected.

Where to find your audiences in TikTok

In TikTok Ads Manager, go to Tools → Audience → Audience Manager to see your synced audiences.

Need help? Email us at [email protected]. Please include your account details and a brief description of your issue.