Linking Display & Video 360 (DV360) to Google Ads shares audience lists between the two platforms, so eligible audiences sync automatically without extra setup.

✅ Prerequisites

• Access to both the DV360 advertiser and the Google Ads account.
• Both accounts managed by the same company. This is required for first-party audience sharing.
• Admin permissions on at least one of the accounts.

Link the accounts

1. In Display & Video 360, go to Advertiser → Advertiser Settings → Basic Details, and scroll to Linked Google Ads Accounts.
2. Click Link Google Ads Account, enter your Google Ads customer ID, and confirm the account details are correct.
3. To enable audience sharing, both accounts must belong to the same company. If you have admin access to both platforms, select "I own the Google Ads account." If you don't, an approval email is sent automatically to the Google Ads account administrator.
4. Once the request is approved, the accounts link and eligible audience lists from Google Ads sync into DV360 automatically. No further setup is needed.

Need help? Visit the Pearl Diver Help Centre or book a support session with the team.