Blackpearl Group is a publicly listed data technology company with more than 15 years of experience managing and protecting data. Pearl Diver's intent data is built on that foundation, and this article covers how it's kept compliant and how it's collected and scored.

🔐 How the data stays compliant

• Regulatory coverage — all data in Pearl Diver's ecosystem is fully compliant with CCPA, CPRA, and GDPR.
• Consent and privacy frameworks — the Data Co-op operates under strict privacy and consent frameworks. Every participating publisher and partner must run compliant cookie consent management and privacy policies.
• Hashed PII — all personally identifiable information is securely hashed before it's integrated, and the systems are compatible with leading consent management platforms and downstream activation partners.
• Registered data broker — Blackpearl Group is a registered data broker in all four U.S. states that operate such programs.
• No health data — the processes are HIPAA compliant, since Pearl Diver doesn't collect or transmit any protected health information.

How intent data is collected and processed

Pearl Diver's data pipeline combines de-anonymization technology, form submission data, and authenticated publisher login data within the Data Co-op network. Every user included in this process has explicitly consented to data sharing through compliant cookie and privacy policies.

Pearl Diver analyzes behavioral metadata such as page views, visit frequency, and engagement patterns over a defined time window to calculate an intent score. That score quantifies how likely a user is to be interested in a specific product or service.

Finally, Pearl Diver enhances these records by matching them to its proprietary identity graph. This enables advanced audience segmentation and filtering using additional demographic and firmographic datasets, giving you actionable insights while keeping full privacy compliance.